Making a little difference

For the first time in a long time I’ve been able to build a solution that will have a direct impact on people during this crazy time. I can’t discuss what it specifically does due to client confidentiality, but suffice it to say it makes people’s financial lives just a little less painful when trying to manage right now.

It’s amazing how far this type of thing can go both motivationally and emotionally. We all feel a loss of control right now and to be able to help people get a little bit of that control back means a great deal to me. It’s all about silver linings right now, isn’t it?

Switched to a new WordPress theme for the blog today. (Yes I know, I know.) I’m hoping this one helps me organize the content just as well as making it a bit more visually appealing.

Refining our message 

During a recent meeting I spent almost 90 minutes outlining the vision for a project to a team member. Initially I was frustrated by the amount of time it took my audience to “buy in” to the concepts and strategy I presented. Only later did I realize it was equally my own failing in not preparing my message properly to be easily understood.

As I look over the messaging and vision surrounding The Idea Pump I realize it too needs clarity and conviction to the core message. What is The Idea Pump? What do we stand for? What do we believe in? How do we help others? This may sound like fluffy headed thinking for a business but I believe the business represents the people in it as much as the people represent the business.

Over the coming days you will see the story and vision of The Idea Pump refined here. Less marketing speak and more clear belief. An approach to doing what is right for as many people as possible. A restatement of what The Idea Pump stands for: helping people do the right things at the right time in the right way.

Watch this space…