Samsung ran part two of their Unpacked event for this fall and it was all about customization. Custom colors, designs, and new design partnerships were at the forefront. They also doubled down on the Flip 3 phone with almost no mention of any other devices (though they did show them in the videos).
Clearly Samsung has recognized the value of the influencer market and is making a full press with the Flip 3 to become the defacto device for that group, challenging Apple for the title. Based on what I’ve seen so far…I think they have a good shot if they can meet demand.